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There is universal excitement about the role HIV treatment is playing in reducing transmission of the virus, but many people still struggle to understand and trust the U=U message. In this satellite, we'll present a range of tools and approaches for communicating the prevention benefits of viral suppression for activists, community health workers, clinicians, and policy-makers.

17:45
5 min
Introduction
Karl HOFMANN, Population Services International (PSI), United States
17:50
16 min
Using a strategic marketing approach to inspire HIV treatment adherence
Jason BETIK, Johnson & Johnson, United States
18:06
10 min
Toolkit Discussion
Tom NGARAGARI, PSI, Kenya
18:16
44 min
Panel Discussion
Mandisa DUKASHE, HIV Survivors and Partners Network, South Africa
Karl HOFMANN, Population Services International (PSI), United States
Jason BETIK, Johnson & Johnson, United States
David ALLEN, Bill & Melinda Gates Foundation, United States
Susanna BAKER, US Agency for International Development, United States
Kudakwashe MUROMBEDZI, Population Services International, Malawi
Asia NGUYEN, Centers for Disease Control and Prevention, Vietnam